Database Directions

About

Database Directions can help you to: - Increase your income - Reduce costs - Clearly communicate your message - Build positive relationships - Quickly produce reports - Easily analyse business activity. Database Directions can help you achieve more from your marketing and relationship-building programs by using your database more effectively. We can make your work return more and cost less. First we listen. We look at how well your current software system and workplace procedures are working for you. Then we look at what can be done to increase results within your budget and human resource capabilities. Your database can be set up, cleaned up or transferred to a new system. It can also be regularly upgraded and improved to meet your changing needs. Moreover, Database Directions has the skills to build bridges between your organisation's departments. We get IT, marketing, management, finance and human resources working together. This increases the benefits to your organisation exponentially. Database Directions simply comes in and does what needs to be done and then unless you want our ongoing involvement, we let you run with it but as always we are just a phone call away. Who are Database Directions? Database Directions is led by Lesley Green. Lesley has worked with businesses, educational institutions and non-profit organisations to build communication between departments and stakeholders. She knows what a manager needs from their databases and helps them with the micro-management necessary to achieve this. Lesley's formal qualifications include Bachelor of Business (majoring in marketing, management, IT and applied physics); and a Graduate Diploma in Computing Technology (interactive web and internet computing). Database Directions' Key Skills: - Administration management - Change management - Project management - Database metrics and data analytics - Datacoding audits - Co-ordination of relevant legal issues (privacy, confidentiality, licenses) - New system implementation - Recency, Frequency, Monetary (RFM) marketing analytics - Relationship fundraising - Relationship marketing - Segmentation marketing - System integration Contact Lesley Green for an interview and proposal.