Direct Marketing Programs Manager

• 45,500 Australians die annually from heart disease
• Data driven, best practice DM program
• Focus on regular giving across face to face and telemarketing campaigns

The Organisation

The Heart Research Institute (HRI) is an internationally recognised medical institute that performs cutting edge cardiovascular research to detect, prevent and treat heart disease. From a state of the art facility in Newtown, Sydney HRI has changed the way Australians live with and treat our number one killer.

The Role

Reporting to the Head of Fundraising and managing a team of 3 you will drive direct marketing programs across; face to face, telemarketing, direct mail, DRTV, mobile and digital channels.

• Increase acquisition and retention through conversion and increased gift size
• Optimise face to face and telemarketing programs to increase donor value • Develop and drive the digital strategy
• Manage relations and contracts with outsourced suppliers
• Forecasting, budgeting and reporting to senior management

Skills Required

You’re currently in a similar role in either a NFP or agency, managing strategic direct marketing campaigns across acquisition, retention and development. You are a creative and analytical thinker with meticulous attention to detail, with an ability to drive and implement best practise fundraising principles.
• Direct marketing to customer or donors across traditional and digital platforms
• Direct sales or face to face fundraising experience
• Excellent communication, influencing and relationships management skills
• Sound financial acumen, with strong budget and reporting experience
• Management skills with an ability to lead and develop a team